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Herzing University

Senior Marketing Data Scientist/Data Analyst

Post Date:Dec 29, 2017Type:Full-Time
Start Date:12/29/2017Salary:
Location:US-WI-Menomonee Falls Job Reference:2269

Job Description:
Herzing University is looking to fill a new Full-Time Senior Marketing Data Scientist position to help shape and focus our strategic marketing initiatives. Whoever fills this new position will be instrumental in helping shape much of the data that will be used to make business decisions and shape our integrated marketing campaigns. 
There may be the opportunity to work from home in time, but this position will be primarily based at our Home Office located in Menomonee Falls, WI (just outside of Milwaukee).
Finding someone with the right mix of education and experience, but more importantly drive and creativity is critical to the success of this role. Whoever is hired for this position will find themselves in a position to hit the ground running, and begin demonstrating value almost immediately. 
Who are we looking for?
We are looking for someone who can demonstrate a passion for data, but who also has the unique ability to seamlessly tailor their communications for any number of audiences and stakeholders; painting a picture for these audiences which is both simple and easy to understand, as well as valid and relevant. 
The minimum qualifications for this position include:
  • Bachelor’s Degree in Marketing, Mathematics, IT, Business Intelligence, or another related field.
  • Professional experience in either Data Analytics or Marketing.
This is a new position, and while not required, we also feel that the following education and experience may also be beneficial: 
  • Concentration or some graduate level credit in Analytics or Statistical Analysis.
  • Minimum of 3-4 years professional experience analyzing marketing / customer acquisition data and providing valuable, data-centric insights using advanced Excel, SQL, and other reporting solutions.

Who is Herzing?
Herzing University, a private nonprofit institution, encompasses 11 campuses in eight states, a continuing education division, and an online division. Founded in Milwaukee in 1965, today the University offers career-focused, convenient and caring education for master’s, bachelor’s, and associate degrees, diplomas and continuing education in the fields of technology, business, healthcare, design and public safety.
Employee Benefits
Herzing University offers full-time employees a competitive benefits package, which includes a Tuition Waiver Program for full-time employees (and eligible dependents) after one year of employment, and health and dental benefits are available on your first day!
Next Steps 
If this role sounds like an ideal challenge that can help you demonstrate your aptitude to translate marketing data into action, I encourage you to review the full job description below. If after reading this, you feel that this is a challenge you are ready for, I hope you apply today!
Often taking the lead role in quantitative and statistical evaluation of marketing related data and reports, the Senior Marketing Data Analyst position will data-mine both internal and external data sets, prepare analyses of this data, and create and deliver presentations to decision makers. This position also recommends strategies for improving results and market position, provides critical data related to the University’s marketing strategy, and contributes to data governance/quality within marketing analytics and throughout the University. 
This is a data and process focused position which provides cohesion between disparate teams throughout the system. Offering an independent, data driven marketing perspective, this position collaborates closely with the IT and BI teams, Marketing Department, Admissions, external vendors, project teams, and various levels of management to translate data into information required to make sound, informed business decisions. 
This position reports directly to the Vice President of IT, but will also have an indirect reporting relationship to both the Vice President of Marketing and Vice President of Admissions.

  • Conducting ongoing and need-based comprehensive analyses of marketing performance and trends.  Identify actionable opportunities to increase the return on our Marketing and Admissions efforts; identify the root cause of any negative trends and present to Marketing and Admissions teams to come up with a solution.
  • Effectively presenting complex analysis and insights to various stakeholders.  Bring critical data to life through visualization and simplistic storytelling.
  • Clear and effective communication on priorities, results and roadblocks across Marketing, Admissions, BI and IT leadership
  • Accountable for building processes which maintain the highest level of data integrity, oversee the implementation of tracking for marketing campaigns, and conduct regular audits to ensure that data is flowing properly.
  • Auditing all existing marketing and admissions reports to determine accuracy and relevance as well as to better define the exact purpose of the report.
  • Work collaboratively with IT, Marketing, Admissions, and Leadership teams to assist in the development of a new cohesive set of reports, which convey an accurate and intuitive narrative of current and trending performance as well as actionable insights.

Job Specific and Technical Competencies
  • Understanding of both traditional and digital marketing concepts and strategies, including attribution analysis.
  • Strong understanding of SQL 
  • Strong understanding of how to find the story that data sets are telling, and adapt those data sets to tell meet the needs of decision makers.
  • Ability to translate project or management requests into consumable reporting specifications.
  • Technical aptitude to use many applications and web-based solutions to collect and aggregate relevant data.
  • Experience analyzing A/B and multivariate results for various campaign testing.
  • Comfort with tracking and analytics tools such as Facebook Pixel, Facebook Atlas, Google Tag Manager, Google Analytics, etc.
Personal and Professional Competencies 
  • Adaptable, and willing to take initiative when opportunities present themselves.
  • Ability to apply basic project management and business process improvement principles.
  • Ability to build credibility with management and other stakeholders through demonstrating creativity, curiosity, integrity, and business acumen. 
  • Management skills which include the ability to influence others and projecting a professional demeanor. 
  • Highly motivated self-starter with the ability to work efficiently with minimal supervision as well as within a team environment.
  • Ability to listen to customer needs and build rapport with external and internal stakeholders.
  • Ability to professionally handle confidential information.
  • Attention to detail and accuracy, especially relating to data validity. 
  • Strong analytical, organizational and interpersonal skills.
  • Ability to adapt to a rapidly changing environment and execute many complex tasks simultaneously.
  • Knowledge of and curiosity to stay current on industry analytical trends.
  • Ability and willingness to uphold the University’s core values:  Professionalism, Respect, Integrity, Caring and Engagement.
  • Bachelor’s Degree in Marketing, Mathematics, IT, Business Intelligence or related.
  • Professional Data Analytics and Marketing experience.

Preferred Education and/or Experience
  • Concentration or some graduate level credit in Analytics or Statistical Analysis.
  • Minimum of 3-4 years professional experience analyzing marketing / customer acquisition data and providing valuable, data-centric insights using advanced Excel, SQL, and other reporting solutions.


ADA Disclaimer: 
In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Contact Information
Herzing University

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